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Sarah Worsham / Jan 3, 2011

7 Social Media Resolutions to Improve Customer Engagement

Sunrise on the BoardwalkBeing on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
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Sarah Worsham / Jul 28, 2010

Old Spice Viral Campaign Increases Sales

While the Old Spice ad campaign, “The Man Your Man Could Smell Like,” was amusing to watch, marketers were interested in whether it could lead to increased sales.  According to The Nielson Co. and SymphonyIRI Group, the answer is yes, as reported by BrandWeek:

Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen. Recent sales figures from SymphonyIRI  also show a lift for Old Spice Body Wash products. – Old Spice Campaign Smells Like a Sales Success – Brand Week

As the Old Spice Man responded directly to people via a series of videos, we took a look at the basic measurements available.  Let’s take an updated look now that we have sales information.
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Sarah Worsham / Mar 8, 2010

The Best Use of Social Media? Building Relationships

People don’t buy from companies.  They buy from people.  Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network.  Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back.  People make a company what it is.
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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