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Sarah Worsham / Mar 22, 2010

Facebook sends more Traffic to News Sites than Google News

All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:

Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. – Facebook Visitors Come Back Again and Again (HitWise)

[Read more…] about Facebook sends more Traffic to News Sites than Google News

Sarah Worsham / Mar 15, 2010

Sency Adds 4 New Language Search Engines

Real time search engine, Sency, who we’ve reviewed previously, just launched 4 international search engines to help users browse real time content in other languages. The real time web is alive – there are over 50 million status updates posted to Twitter every day. With all of these updates, a slew of real time search engines have launched in an effort to help users see what is being said right now.
[Read more…] about Sency Adds 4 New Language Search Engines

Sarah Worsham / Mar 11, 2010

Vanity Searches Should Be an Important Part of Your Routine

Wondering what people are saying about you or your brand?  One of the most powerful tools to keep up what people think is to do a vanity search from time to time.  A vanity search is a search (usually on Google) for your name, company name or brand name (really should be doing all of them).  Ideally you should own the first page of results – meaning you’ve written or posted everything there. But when a results from someone else shows up, it’s an opportunity for you to take action.
[Read more…] about Vanity Searches Should Be an Important Part of Your Routine

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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