Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
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Oct
12
2010
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Aug
18
2010
Just the Right Amount of SEO
SEO (search engine optimization) is very important tactic for any website. After all, most people use a search engine to find what they’re looking for online. However, there is such a thing as taking SEO too far and forgetting that it’s people, not computers who actually read your website and then make a purchase decision. The right amount of SEO will follow best practices and help search engines more effectively index and catalog your site without making the text (or site) unreadable by people.
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Apr
28
2010
Thesis WordPress Theme Review
We could program our own WordPress theme. We could use a free theme and customize it the way we want. Instead, we use Thesis (affiliate link), a paid WordPress theme. Why? Because the features, functionality, support and free upgrades have made it quick and easy to provide and maintain a professional-looking blog without having to jump into back-end code (except when we want to).
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Apr
13
2010
Is it Possible to Write Good Titles for People, Search Engines & Social Networks?
Titles are the first thing many readers see of your blog posts, videos or other content. They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites. So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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Mar
23
2010
Google has a Self-Centered Need for Speed
Google has been pushing everything on the web to be faster, faster. Is this all for the greater good? Or does Google have a more self-serving intention?
Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study
showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)
Mar
22
2010
Facebook sends more Traffic to News Sites than Google News
All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:
Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. - Facebook Visitors Come Back Again and Again (HitWise)
Mar
16
2010
Review: Scribe SEO Copywriting Tool
Scribe SEO (affiliate link) works with WordPress blogs and websites to provide easy-to-understand SEO copywriting recommendations. Even if you know SEO, this tool provides feedback right on the blog post interface, making it easy and quick to optimize any post. I’ve been using Scribe for over a month now and I have been very happy with the results.
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Feb
05
2010
5 tips for success with Local Listings
This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.
Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase.* (Source: TMP/comScore, October 2008)
Wondering how to tackle Local Search for your business?
Dec
09
2009
5 search engine optimization tips For small businesses
This is a guest post by Michelle Strassburg, head of Sales and Marketing at Wood and Beyond.
The most important online marketing goal for any small business is to build its channel of organic web traffic. Organic web traffic relates to users finding your business when searching online through the natural search results. So why is it so important you ask? There are many reasons why higher search engine ranking matters, none more important than the fact that it’s free web traffic and users who found your site through the natural search results are more likely to buy a product or order a service. Before we dig deeper into the specifics of how to improve your organic ranking, know this: Unfortunately there are no shortcuts and the process of optimizing your site is a long process which along the way will work at times and won’t at other times.
Nov
19
2009
Interview with WordStream founder, Larry Kim
Larry Kim founded WordStream, a keyword management tool for PPC & SEO campaigns, in 2007 while he bootstrapped search marketing consulting to pay for development. He secured funding in 2008 and soon after stepped down from the position of CEO to focus on marketing and product development (as VP of product development). WordStream recently released some new features including Google analytics integration and a free keyword tool, which we reviewed. Larry was kind enough to take a bit of time away from his busy schedule to answer a few questions…
Digital Marketing & Strategy
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