SEO

Sarah Worsham / Sep 2, 2009

Referrers are Not Necessarily your Competitors

competitionChrisL_AK Sometimes companies get a little crazy about who links to their stuff, but linking is really the power of the web and without it, we’d just have boring text on a page. When someone links to your site, they’re a referrer in analytics terms – they’re referring people to your site. Sometimes this is done as a way of using your content or services for their own benefit, but if people have to get to your site to see that content or use the service, the referrer is sending people to your site. That’s a good thing right?

Sarah Worsham / Jul 17, 2009

Be Careful What You Say – It May Affect Your Permanent Record

While I was teaching a Blogging for Business class out at Insights Group in Brighton yesterday, I mentioned that you need to be careful what you say online because it lasts for eternity (or you should consider that it does). People were pretty shocked to know that just because you delete something, it may still be available on the Internet somewhere.

Sarah Worsham / Jul 15, 2009

Don't We Have More Important Things to Regulate Other Than SEO & Google?

falloutieatedacookie Recently there was a call for the government to regulate Google in terms of how the search engine displays results. The anonymous author of the post called for transparency in terms of how Google’s algorithm works. Reading the post, I became convinced that the author’s company had recently had some type of run-in with Google – which probably means they did something that was against Google’s TOS. Just like any 5-year old that gets caught with his hand in the cookie jar, our anonymous author has started to throw a temper tantrum and scream “It’s not fair!”

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