You’ve worked really hard to provide a service that people depend on – they use it every day for a key personal or business task. They’ve built some sort of value on your service so now you’re part of their value chain. One day you have some sort of technical problems and your service goes down for a few hours. All those people who depend on your service are out in the cold. They’ve built something using your service, so now they’re putting their own customers out in the cold too. What happens?
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