Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Such comments can actually hurt you in the long run (plus most blogs and websites have do-not-follow rules for links in comments). Build successful relationships via comments with these tactics…
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Jul
12
2010
Social Media Insights from a Newbie
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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Mar
24
2010
Small Businesses Using Social Media for Real Results
Many small businesses want to use social media, but they may be unsure of how to best use it. Most examples of businesses successfully using social media tend to be large companies with entire departments dedicated to campaigns. Seeing some examples of small businesses using social media may be helpful:
The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through folks who’ve already been patrons. We’re more likely to trust a Facebook update or Yelp review from a friend than from the business itself. – How Small Businesses Are Using Social Media for Real Results (Mashable)
Jan
23
2009
Think of Social Media as a Great Party
Ever been to a great party? (I hope so, if not – find one soon!) What made the party great? Good food? Good music? Probably the most important part of a good party is good people. People who you like and feel comfortable with make it easy to have a good time. Think of social media like a good party.
You arrive at the party.
Do you just start shouting at people? I hope not. You probably scan the room to see who is there and what they’re doing. You may start mingling and greeting people, listening to what people are saying in smaller conversations.
You find some interesting people.
You listen to the conversations and introduce yourself when they look up at you. You continue to listen, but speak up occasionally with good points that add to the overall conversation. You learn more about the people who are around you.
You start to dance.
The music gets a bit louder and people are starting to hit the dance floor. You grab a drink and dance with the people you’ve met. Everyone is having a great time.
Someone special catches your eye.
From across the room you notice someone really special who is looking directly at you. You make your way across the room and start up an engaging conversation that makes the time seem to fly.
You have a great time.
Social media is about being social. Meet new people, learn what they do and have engaging conversations. The more people you meet, the more great conversations you will have, and the more likely you will find business leads. Remember to have a great time!
(photo by tanakawho @ Flickr CC)
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