Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Social media provides a relatively inexpensive (in terms of $) way to reach a wider audience than was possible previously. In order for social media to work, it requires a commitment to regularly spending time engaging with your customers and potential customers.
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Jul
08
2010
18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
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Jul
07
2010
5 Tips for Reaching Your Audience Online
While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Here are some tips for reaching the right people…
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Jun
14
2010
Getting Started with Social Media for Your Business
You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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May
25
2010
How Social Media Changes Your Business
You may think that social media is a great tool for promoting your business. You can get your message out to a lot of people for relatively little money and time. However, if all you’re doing is promoting yourself, people see that. And they stop listening. Using social media selfishly can actually hurt your business. To use social media effectively, you need to change how you do business.
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Apr
29
2010
It’s Official: Facebook is more evil than Google
There’s been a lot of hype about the recent set of privacy changes by Facebook. And usually I don’t necessarily have a problem with privacy changes as long as they’re done in a way that allows choice and protects individuals. But these latest changes by Facebook really are just plain evil. Even if you opt out according to the instructions, your information is still being shared out without your permission. This lack of any control and the fact that your network can do things that infringe upon your personal privacy (and you can’t stop them) makes Facebook more evil than Google in my book.
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Apr
27
2010
HootSuite changes url shortener ow.ly, creates ht.ly
HootSuite today released changes to its url shortener, ow.ly. Perhaps bowing to customer preference, Ow.ly is now links directly to the original long URL instead of to a page with the social bar at the top. HootSuite has moved the social bar functionality to a new URL shortening service, ht.ly (pronounced “hoot-ly”), for those who prefer it. Either service can be selected as the default for use with HootSuite (and changed at any time).
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Feb
26
2010
Understanding Facebook Page Insights
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
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Dec
24
2009
Best of 2009: Using Facebook to Promote Your Business
It’s the end of another year and we’re highlighting some of the best posts of 2009… (originally posted January 19, 2009)
Many of us have heard of Facebook and many of us use it to connect with family and friends. But, have you ever considered using Facebook to promote your business?
Digital Marketing & Strategy
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