Everyone and their grandma is writing a post about the trends for social media in 2014… which is good, but I think we may be on the brink of something different. Social media is definitely mainstream — that happened a couple of years ago. But we’re starting to see more people become annoyed enough with sites like Facebook that try to control information that they’re seeking alternatives. Facebook isn’t going away in 2014, but I think we’ll start to see other ways that people try to communicate with their friends. Snapchat and Instagram are all the rage right now — but that just proves the point. People will go where their friends go and to places that let them communicate the way they want. Be on the lookout for new sites and technologies that let people communicate — that’s where the trends will take us in 2014.
Eric Tung over at Social Media Explorer has a great round up of more macro trends to watch for:
While some folks are still figuring out SoLoMo, Social Graph or Owned-Paid-Earned, these are the larger trends at play. Businesses and marketers need to understand how these trends affect users to be prepared for these major shifts in Social Media. — THE SIX BIGGEST TRENDS IN SOCIAL THAT WILL BLOW YOUR MIND by Eric Tung