You may think that social media is a great tool for promoting your business. You can get your message out to a lot of people for relatively little money and time. However, if all you’re doing is promoting yourself, people see that. And they stop listening. Using social media selfishly can actually hurt your business. To use social media effectively, you need to change how you do business.
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Social Media
The Wrong Way to Market on Twitter
Sending tweets where you’re pretending to have a conversation with someone, or rting something they didn’t actually tweet, or DMing me with promotions or offers is the wrong way to market on Twitter. And you’re missing the point! (and actually hurting yourself).
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Consumer Preferences Can Put You Out of Business
I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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