Yelp has been in a world of trouble lately. Several small businesses have filed lawsuits against them claiming that Yelp has unfair business practices – namely, soliciting paid accounts for favorable reviews and removing favorable reviews when a business declines. True or not, these allegations have tarnished the reputation of Yelp, whose entire business is built on the trustworthiness of its review system. They could have continued to play the PR war, but instead they decided to use the negative feedback to improve their business.
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Social Media
5 Quick Ways to Monitor What’s Being Said About You
As we’re all aware, the power of social media is the ability to have conversations. Half of a conversation is listening. And you need to be a good listener to have good conversations. Monitoring what’s being said about you on social media will help you have better conversations. Here are some easy ways to monitor what’s being said about you: [Read more…] about 5 Quick Ways to Monitor What’s Being Said About You
Using Social Media to have a Conversations over the Counter
Small businesses excel at forming connections with their customers and network. Well before the Internet and online social networks, small businesses had real life social networks where they probably knew just about everyone in their town or village. Being part of a community is still important for any small business, but the Internet and online social media allow the reach to be extended to customers and partners that would never have been reached otherwise.
I grew up in a small town. My dad owned a saloon. I’ve been thinking a lot about his social networks and how they relate to what I do online. Truth is what my dad did with his cash register I do with my computer … the biggest difference is the speed and reach of the Internet. And I believe that entrepreneurial view is what gives every small biz an advantage in establishing a web presence using social media tools – Why Small Town Small Biz Has an Advantage at Using Social Media Tools (Small Biz Survival)
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