You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy?
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Social Media
Indicators of Increasing Brand Loyalty in Social Media
Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides amongst other activities like engagement and plain old interest in your content. Unfortunately, there’s not a metric that points completely to brand loyalty, but there are a few indicators that you’re on the right path.
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Using Social Media to Increase Brand Loyalty
Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand.
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