Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more...]
Jan
18
2011
Finding Keywords for Social Media Content & Monitoring
As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Jan
17
2011
7 Social Media Monitoring Essentials
Monitoring is an essential part of any Internet or social media strategy. Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. Here are the essentials you should be monitoring:
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Dec
09
2010
Identifying 7 of the Most Important People in Your Social Network [updated]
The whole point of using social media is to build relationships with the right people. In your social network there are probably people who help you out in different ways. Recognizing these people and how they are helping you can help you expand these relationships for the benefit of everyone. Here are 6 of the most important people in your social network, and how they can help:
[Read more...]
Dec
03
2010
Tips for Finding the Right People on Twitter
The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. (This concept applies to other communication channels too.) Building on yesterday’s post about why no one is following you on Twitter, here are some tips for finding the right people on Twitter in order to start up the right conversations:
[Read more...]
Dec
01
2010
Social Media as a Vital Customer TouchPoint
When you’re thinking about your customer touchpoints, are you considering other ways customers may try to communicate with you or about you? Are your company or products mentioned on social media by customers having problems? While you may have the greatest customer support process in the world, it’s only good if people are actually using it to let you know about problems. Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation.
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Nov
23
2010
Considerations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like:
The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.39%. – Facebook.com generates nearly 1 in 4 page views in the US | Hitwise
Nov
03
2010
Review: Real-time Social Media Monitoring with Social Mention
Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. A lack of response when there’s a problem can be more harmful than the problem. Social Mention makes it easy to monitor, not only what’s being said, but also who is saying and what the general sentiment is towards the company or brand.
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Oct
27
2010
Networking on Steroids
Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally. If we agree that networking is important, why then are we so hesitant to connect with these same people online? One of the best ways to have conversations online is to connect with people you’ve already met offline.
[Read more...]
Oct
07
2010
WiseStamp Adds Dynamic Content to Your Gmail Signature
While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. WiseStamp is a free plugin for Chrome, Safari, and Safari which lets you customize your signature with links to your social networks, images, links, plus provides applications which can bring in the title of your latest blog post with a link.
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