Titles are the first thing many readers see of your blog posts, videos or other content. They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites. So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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Social Networks
Small Businesses Using Social Media for Real Results
Many small businesses want to use social media, but they may be unsure of how to best use it. Most examples of businesses successfully using social media tend to be large companies with entire departments dedicated to campaigns. Seeing some examples of small businesses using social media may be helpful:
The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through folks who’ve already been patrons. We’re more likely to trust a Facebook update or Yelp review from a friend than from the business itself. – How Small Businesses Are Using Social Media for Real Results (Mashable)
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Review: HootSuite vs. SocialOomph
Both HootSuite and SocialOomph provide features for managing Twitter and Facebook (and other accounts). The services are very similar, and I’ve been a fairly loyal user of SocialOomph for several months now. But, recently downtime at SocialOomph led me to re-explore HootSuite and I’ve been using it as my primary tool for the past week or so. There are still some things that I prefer about SocialOomph, but overall I’m fairly happy with HootSuite (at least for now). Let’s take a look at the details:
