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Social Networks

Sarah Worsham / Oct 13, 2009

News Flash: Selling Still Means Building Relationships

relationshipKatieTegtmeyerI had the honor of listening to Chris Brogan yesterday at the Detroit Chamber’s Marketing Mavericks event at the Detroit Zoo.  I really like listening to people talk about social media, because it helps me come up with new ways to explain it to clients.  One of the things Chris said was that selling is still about building relationships, social media is just a way to do that online.

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Sarah Worsham / Oct 6, 2009

Stop and Think Before Sending that Mafia Request. What’s the Effect on Your Brand?

mafiaMarianaMaiaSocial networks are growing.  Even your Mom knows what Twitter is.  The time people spend online is growing and increasingly they also interact there as well.  You may have clients and customers which have never interacted with your company in person, only through a website or social network.  All this means that your online reputation can have an effect on your brand and company.

[Read more…] about Stop and Think Before Sending that Mafia Request. What’s the Effect on Your Brand?

Sarah Worsham / Aug 17, 2009

Facebook or Google ads? It really depends…

fightMborowickThere’s been a lot of talk lately about whether companies should advertise using Facebook ads or Google ads.  I think that, as with any marketing or advertising decision, it depends.  It depends on who you’re trying to reach with what message and what marketing objective.

[Read more…] about Facebook or Google ads? It really depends…

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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