When you’re thinking about your customer touchpoints, are you considering other ways customers may try to communicate with you or about you? Are your company or products mentioned on social media by customers having problems? While you may have the greatest customer support process in the world, it’s only good if people are actually using it to let you know about problems. Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation.
[Read more…] about Social Media as a Vital Customer TouchPoint
social
Review: Real-time Social Media Monitoring with Social Mention
Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. A lack of response when there’s a problem can be more harmful than the problem. Social Mention makes it easy to monitor, not only what’s being said, but also who is saying and what the general sentiment is towards the company or brand.
[Read more…] about Review: Real-time Social Media Monitoring with Social Mention
How Social Media Changes Your Business
You may think that social media is a great tool for promoting your business. You can get your message out to a lot of people for relatively little money and time. However, if all you’re doing is promoting yourself, people see that. And they stop listening. Using social media selfishly can actually hurt your business. To use social media effectively, you need to change how you do business.
[Read more…] about How Social Media Changes Your Business