Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want them to take — purchases from you, signs up for a newsletter, registers for a webinar, etc. So, just like KPIs (key performance indicators) measuring conversions requires first understanding exactly what it is you want people to do — what are your business goals and objectives?
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strategic management
Cultivating Relationships with the Influencers in Your Network
Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you reach. Influencers are important both offline and online for expanding your potential business opportunities.
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Google’s Other Identity Problem
Google has an identity problem – a few actually. One problem is how they handle identity on their network – through the use of gmail addresses – each of which has it’s own identity or profile with no way to consolidate. But I covered that last week. This week’s identity problem is Google’s strategy and how customers view them.
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