Twitter recently revealed phase 1 of their new business model – Promoted Tweets. According to their blog post, Promoted Tweets are regular tweets which advertisers have paid to appear at the top of certain search results on Twitter (and be designated as promoted tweets). These tweets also go out as they normally would – to the public timeline and to anyone following the profile of the brand. This new ad model raises a lot of questions – how will Promoted Tweets be received by Twitter users and will they be an effective means of advertising?
[Read more…] about Thoughts on Twitter’s Promoted Tweets
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Review: TweetDeck vs. HootSuite
Awhile back we had a knock-out-drag-out between HootSuite and SocialOomph, with HootSuite winning handily. Now, we’re pairing up HootSuite with TweetDeck. Until recently I was an avid user of TweetDeck for keeping track of my Twitterverse. I switched to HootSuite because TweetDeck seemed to be dropping a lot of messages out of my groups and mentions (not cool). Plus, I’m using HootSuite as my Tweet scheduler now (having won over SocialOomph), so it was easier to be in one place all day. But, let’s see how these two stack up:
