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Sarah Worsham / Mar 5, 2009

Twitter Tip – Automate Tweets with Twitterfeed

twitterfeedThe point of Twitter is to have a conversation, but it also nice to send out useful information to your followers – perhaps links of interest or a link when you post to your blog. Twitterfeed allows you to use RSS feeds to automatically send links to your Twitter account.  Just add the RSS feed from your blog to Twitterfeed and you will automatically tweet the blog title with a link whenever you add a new post.

Once you have an account you can add any RSS feed and tell Twitterfeed how often you want it to post items from your feed (every 30m, every hour, etc) and how many items to post (1-5).  Twitterfeed will only post new items, so don’t worry about posting redundant content.  Once you add a feed it may take a few minutes for Twitterfeed to pick it up.

Twitterfeed can also be used to post directly to identi.ca and custom laconica installations. Using Twitterfeed in conjunction with Ping.fm or HelloTxt you can also post to any sites those services support.

Here at Sazbean, we use Twitterfeed to automatically tweet our blog posts and links we add to delicious.

If you use Twitterfeed, we’d love to hear how in the comments.

Technorati tags: twitter, twitterfeed, content strategy, business, social media, marketing, strategy

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Sarah Worsham / Feb 10, 2009

Twitter – The Most Effective Social Network?

conversationdragunskThere’s been a lot of news lately about companies using Twitter successfully.  Sure, you can micro-target an audience which has already told you they’re interested just by following you.  But is Twitter really an effective social networking tool?

We’ve been using Twitter since late 2007. I think it’s constantly been evolving as people find new and different uses for 140 character conversations.  At first, people would just talk about what they were doing – which could be pretty boring.  Then people expanded that to share what was going on and their opinions of it – Twitter is often the first to report large events.  Now people are using Twitter to have conversations and connect with new people.

Our use of Twitter has been similar in terms of evolution.  We’ve connected with some really great new people – even people locally and even gotten some business from it.  Best of all, we’ve had some really great conversations on Twitter.  In some ways, networking on Twitter has been more effective than other social networks because of the conversations.  The number of readers via Twitter, RSS and our blog continues to rise – in no small part from our Twitter connections.  I like to think of it as a giant instant messenger (IM) for the world.

What have your experiences been with Twitter?  Please share in the comments below.

(photo by Dragunsk @ Flickr CC)

Technorati tags: business, internet marketing, marketing, social media, social networking, twitter

Sarah Worsham / Dec 17, 2008

Finding Twitter Influencers to Follow

influence4rbReader Steven Woods had a great question that I think might be useful to others, so I’m sharing it in a post (thanks for the question,Steven!):

Have you seen any good tools for understanding who is the most influential in a given subject? Measurements and/or ranking of network/relevance/retweets?

Here are a few tools that can help find the influencers for a subject or in your network:

Mr. Tweet will analyze your network and followers and suggest who you should be following back as well as influencers outside of your network.

TwitterGrader will give you a suggested list of people to follow based on keywords in your own tweets.

Twellow won’t necessarily give you influencers, but it is a directory of tweeters by subject, so it can help you find people in an industry to follow.

TweetScan, TwitScoop, TweetDeck and Twitter all give you the ability to search on a keyword and see what people have said about it. I happen to monitor a few keywords using TweetDeck and have found it useful for finding new people to follow and connect with.

If anyone has any other tools or methods, please feel free to share.

(photo by 4RB @ Flickr CC)

Technorati Tags: twitter, social networks, social media, internet marketing, social media marketing, social media strategy, internet business strategy

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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