Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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Is Real-Time Data Too Much Information?
Remember in The Matrix when information was displayed in code that fell across the screen? It seemed impossible to understand. Is the availability of information in real-time becoming equally difficult to understand? Twitter is working on opening up real-time access to user streams through their API. A beta version of TweetDeck has incorporated the real-time streams — does it give more information or too much?
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What is #140conf Detroit?
If you’re in the Detroit area, you may have heard some mentions about the 140conf coming here in October. Dave Murray explains a bit more about what it is in this video. And you can get additional information, as it becomes available, on the Detroit 140conf website.