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Using Twitter to Save Your Customer Service

Monitoring Twitter can save an otherwise negative customer service experience.

Recently I tried a 30 day trial of DimDim (webinar & conferencing software).  During the 30 days, I was able to run through a webinar and was reasonably happy with the results, but a few people had technical problems that I had questions about.  As the trial expired, I received several emails from a couple of people from the company reminding me to upgrade and asking if I had any questions.  Sounds just fine right?  Except I emailed a couple of them my questions and they never answered.
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Thoughts on Twitter’s Promoted Tweets

Twitter recently revealed phase 1 of their new business model – Promoted Tweets.  According to their blog post, Promoted Tweets are regular tweets which advertisers have paid to appear at the top of certain search results on Twitter (and be designated as promoted tweets).  These tweets also go out as they normally would – to the public timeline and to anyone following the profile of the brand.  This new ad model raises a lot of questions – how will Promoted Tweets be received by Twitter users and will they be an effective means of advertising?
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Using Social Media to have a Conversations over the Counter

Small businesses excel at forming connections with their customers and network.  Well before the Internet and online social networks, small businesses had real life social networks where they probably knew just about everyone in their town or village. Being part of a community is still important for any small business, but the Internet and online social media allow the reach to be extended to customers and partners that would never have been reached otherwise.

I grew up in a small town. My dad owned a saloon. I’ve been thinking a lot about his social networks and how they relate to what I do online. Truth is what my dad did with his cash register I do with my computer … the biggest difference is the speed and reach of the Internet. And I believe that entrepreneurial view is what gives every small biz an advantage in establishing a web presence using social media tools – Why Small Town Small Biz Has an Advantage at Using Social Media Tools (Small Biz Survival)

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