The perils of preroll appear to have been vastly overstated, according to Nate Elliott, research director at Jupiter, who suggests audience loss as a direct result of prerolls could be as little as 5%. – Advertising Age – Fear of Preroll Ad Eases

If you’re considering advertising your business on online video, this study shows that viewers are not likely to leave just because you advertise before the video (a preroll ad).  However, viewers will leave if they feel that the content is not valuable.