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viral marketing

Sarah Worsham / Jul 15, 2010

Measurable Effects of Old Spice Viral Campaign

Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.  The move has gotten quite a response, but only time and sales will tell whether it was successful for the brand’s bottom line.  Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now.
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Sarah Worsham / Dec 11, 2009

When Marketing Goes Wrong

shock_PinkSherbetPhotographyIt’s nothing new.  Some marketing person has the brilliant idea to run a viral marketing campaign that then causes negative publicity because it was clearly a bad idea (for example: micheal jordan hoax and burger king shower-girl).  Was the original intention to deceive or just cause a stir?  Who knows?  Did the marketing turn out the way the company’s had hoped? Marketing for hype often goes wrong and leaves a bad taste in everyone’s mouth.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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