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Sarah Worsham / Sep 8, 2010

Social Media in an Hour a Day

rows and rows of cowboy hats..You’re busy.  You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day.  Here’s how…
[Read more…] about Social Media in an Hour a Day

Sarah Worsham / Aug 30, 2010

Review: SocialSeek for Social Media Monitoring

One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
[Read more…] about Review: SocialSeek for Social Media Monitoring

Sarah Worsham / Aug 26, 2010

Is Social Media a Waste of Time?

Tunnels of TimeAhh, social media.  The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.

If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.

[Read more…] about Is Social Media a Waste of Time?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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