As we’ve been discussing, sometimes businesses get caught up in the need to increase traffic to their website. This “traffic” often equates to the number of visitors to a website or the number of total pageviews. But, as Traffikd discusses, there often is an opportunity to increase the time on the site and the number of pageviews per visitor. This obviously will increase the number of total pageviews, but it also means that visitors are spending more time on your site – which gives you more time to sell to them.
For bloggers and social media marketers, the desire to increase numbers of unique visitors to a site often overshadows an effort to increase the average number of pageviews per visitor… In reality, the blogger and the designer do have some influence on visitors in terms of encouraging extended visits, and even a small increase in average pageviews per visitor can result in significant gains in overall pageviews. – Traffikd – Increasing Pageviews Per Visitor