Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. A lack of response when there’s a problem can be more harmful than the problem. Social Mention makes it easy to monitor, not only what’s being said, but also who is saying and what the general sentiment is towards the company or brand.
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Oct
27
2010
Networking on Steroids
Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally. If we agree that networking is important, why then are we so hesitant to connect with these same people online? One of the best ways to have conversations online is to connect with people you’ve already met offline.
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Oct
26
2010
Blogging in a Vacuum
I had a meeting with a client yesterday who was getting very discouraged because he hadn’t yet received any comments on his blog. His discouragement meant that he wasn’t blogging as often as he should because he wasn’t seeing the value in it. Unfortunately, this sporadic blogging can lead to a downward spiral which will lead to a self-fulfilling failure. While blogging at first can feel like you’re talking to yourself, patience and dedication almost always pay off.
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Oct
25
2010
14 Basic Blog Measurements
Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics.
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Oct
22
2010
Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Such comments can actually hurt you in the long run (plus most blogs and websites have do-not-follow rules for links in comments). Build successful relationships via comments with these tactics…
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Oct
19
2010
Klout Adds Facebook to Influence Measurement
Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
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Oct
18
2010
13 Twitter Tips for Increasing Engagement
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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Oct
14
2010
Choosing a Personal Brand vs. a Business Brand
How to brand yourself is a question vital to any business. Branding drives marketing, product development and everything customer-facing. As a small business, branding takes on more personal meaning — should you brand your business as your name (personal brand) or as a business name? It’s a big decision since it really can affect the future growth of your company. But it’s also not a clear cut decision since there are advantages and disadvantages either way.
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Oct
12
2010
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
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Oct
07
2010
WiseStamp Adds Dynamic Content to Your Gmail Signature
While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. WiseStamp is a free plugin for Chrome, Safari, and Safari which lets you customize your signature with links to your social networks, images, links, plus provides applications which can bring in the title of your latest blog post with a link.
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