Many businesses, especially restaurants and coffee shops, have free wireless these days.  However, many have really crappy free wireless (it’s slow or it cuts out, etc.) and that is costing them business.

Do it Well or Don’t Do it

If you’re going to have free wireless, you probably advertise it.  It’s an enticement to come to your shop.  It’s a reason why people have meetings or work there.  If your free wireless isn’t that good, they’re not going to return when they want somewhere to meet or work and that’s lost business.

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