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Archive for November, 2007

B2B Website Promotion – Types of Ads

Posted in Analytics, B2B, internet advertising on Thursday, Nov 29, 2007 | 1 Comment »

Once you’ve decided to promote your website through online advertising, there is a wide array of options available: tile ads, banner ads, skyscraper ads, page-peel ads, rich media ads, video ads, etc. How do you know what all these are and which to use?
The Interactive Advertising Bureau is a wonderful resource on all the [...]

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B2B Media Usage

Posted in B2B, Content on Tuesday, Nov 27, 2007 | Comments Off

B2B numbers from 2006 (latest info I could find – July, Sept, Nov):
From Knowledge Storm and Universal McCann:

80% read blogs
31% use RSS
63% use online video
23% use social networks
86% use wikis, only 6% contribute
66% use podcasts

Sources:

KnowledgeStorm – Podcast – Emerging Media Series: Online Video, Social Networks and Wikis
KnowledgeStorm – Emerging Media [...]

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Happy Thanksgiving!

Posted in B2B on Wednesday, Nov 21, 2007 | Comments Off

Spending the week with family and friends.
Have a great Thanksgiving and enjoy whatever gives your life meaning.
I’ll be back next week with normal posting.

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B2B Website Promotion

Posted in B2B, internet advertising on Thursday, Nov 15, 2007 | Comments Off

You have your website optimized for usability, customer-centric design and search engines. What else can you do to promote your website and get more traffic? Advertise. There are a lot of options now. What makes sense for your business?
Cheap Methods of Promotion

One of the best ways to promote your website is just to [...]

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B2B Analytics Basics

Posted in Analytics, B2B on Tuesday, Nov 13, 2007 | Comments Off

We’ve discussed some of this before, but just as a refresher:
There are three types of basic information for a website:

Page views are the number of web pages viewed on your website.
Visits are the number times people visit the website. They can view multiple pages (page views) each visit.
Unique visitors are the number of people who [...]

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B2B Design – The Need for Whitespace

Posted in B2B, Design, SEO on Thursday, Nov 8, 2007 | Comments Off

Too often I come across websites or clients who want to get as much as they possibly can into the smallest possible space. They think that makes their site look trendy and up-to-date.
The problem is that the human mind processes text in a certain way – it actually uses the shapes of words and [...]

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Good B2C Websites

Posted in B2B, B2C, Content, Design, SEO on Tuesday, Nov 6, 2007 | Comments Off

Since I covered an example of a bad B2C website last week, let’s take a look at a couple of good B2C websites and what makes them good.

L.L.Bean – This site has been one of my favorite consumer websites for several years. Why? Because I can always find what I’m looking for. [...]

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Bad B2C Websites

Posted in B2B, Design, SEO on Thursday, Nov 1, 2007 | Comments Off

As a case study of what makes a good website, let’s take a look at a B2C site that is aesthetically pleasing, but fails to be customer-centric.
Apple is known for the design of their products and their website certainly is pleasing to the eye. If you happen to be looking for information regarding purchasing [...]

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