B2B Media Usage

B2B numbers from 2006 (latest info I could find – July, Sept, Nov):
From Knowledge Storm and Universal McCann:

• 80% read blogs
• 31% use RSS
• 63% use online video
• 23% use social networks
• 86% use wikis, only 6% contribute
• 66% use podcasts

Sources:

1. KnowledgeStorm – Podcast – Emerging Media Series: Online Video, Social Networks and Wikis
2. KnowledgeStorm – Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions
3. KnowledgeStorm – Emerging Media Series: Online Video, Social Networks and Wikis