B2B numbers from 2006 (latest info I could find – July, Sept, Nov):
From Knowledge Storm and Universal McCann:
- 80% read blogs
- 31% use RSS
- 63% use online video
- 23% use social networks
- 86% use wikis, only 6% contribute
- 66% use podcasts
Sources:
- KnowledgeStorm – Podcast – Emerging Media Series: Online Video, Social Networks and Wikis
- KnowledgeStorm – Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions
- KnowledgeStorm – Emerging Media Series: Online Video, Social Networks and Wikis
Digital Marketing & Strategy
Connect with Sazbean