Nov
27
2007

B2B Media Usage

B2B numbers from 2006 (latest info I could find – July, Sept, Nov):
From Knowledge Storm and Universal McCann:

  • 80% read blogs
  • 31% use RSS
  • 63% use online video
  • 23% use social networks
  • 86% use wikis, only 6% contribute
  • 66% use podcasts

Sources:

  1. KnowledgeStorm – Podcast – Emerging Media Series: Online Video, Social Networks and Wikis
  2. KnowledgeStorm – Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions
  3. KnowledgeStorm – Emerging Media Series: Online Video, Social Networks and Wikis

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