An important part of social networking is being able to share and comment on articles and other content with your peers. Usually this is done by adding a link for an article or other content to one of the social networking sites such as Digg, Newsvine, Del.icio.us, etc. As a content producer, you want to make it as easy as possible for your readers to send your content to these social networks. One way is to add links to various social networks with every post you write (either manually or programmatically).
I’ve been investigating ways to do this automatically and have come across a service called Add This! which gives you a button that has many social networking sites already included. It has support for many popular blogging platforms such as TypePad and WordPress, and it will work with other platforms by giving you the code to insert. It also has stats on how readers are using it so you can see which social networks they are submitting your content to. There also is a customizable version which allows you to select which networks appear and have your own logo at the top. I’ve just added it to this blog, and I’ll report on how well it is working soon.
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