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Archive for August, 2008

Using Social Media for Long-Term Results

Posted in Content, News & Notes, Social Networks, Tips, tagged , , , , , on Friday, Aug 29, 2008 | No Comments »

If you’ve had any success with using social media to increase the traffic to your website, you may have noticed that you usually get a spike in traffic which often goes back to original levels.  While getting a spike in traffic might be nice (or not nice if it crashes your website), if your traffic [...]

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Ruby Hoedown - What isn’t a Cloud

Posted in Code, Tips, tagged , , , , on Thursday, Aug 28, 2008 | 2 Comments »

Robert Dempsey has an excellent talk up on Confreaks where he looks at the Ruby language accessing Cloud computing.  As Robert knows, Standard Operating Procedure for a high level talk is to define the terms for the audience.  For this group the term ‘Ruby’ was a given, so he wisely focused on the Cloud.  Lemme [...]

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More Tips for Getting People to Sign Up for your Website or Social Network

Posted in Code, News & Notes, Social Networks, tagged , , on Wednesday, Aug 27, 2008 | 1 Comment »

Joshua Porter is offering a free chapter of his book, Designing for the Social Web.  The book is geared towards web designers and developers, but this chapter has some great tips for what to put on your website or social network to entice visitors to sign up.  Most importantly it shows you how to put [...]

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Need a Cheap Online Ad Management System?

Posted in News & Notes, internet advertising, tagged , , , , , on Wednesday, Aug 27, 2008 | No Comments »

If you offer advertising (or want to) on your business website or blogs, you may have been holding off because of the cost of using online ad management systems.  Sure, there are “free” ad networks, but most of those don’t allow you full control over the ads that show up on your site.  Google’s Ad [...]

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Quick bite - show / hide button in Rails, RJS

Posted in Code, Quick Bites, Tips, tagged , on Wednesday, Aug 27, 2008 | No Comments »

Sazbean is about online business strategy and we work hard to keep this blog as accessible to our readers as possible. ‘Say it with words, not code’ is one of our guiding principles which keeps us honest when covering technical topics with applied business uses. A principle, I should add, that I will [...]

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To PR or not to PR

Posted in Business, News & Notes, internet advertising, tagged , , , , on Tuesday, Aug 26, 2008 | 1 Comment »

There has been quite a lot of press lately about whether or not you need a PR firm for your business.  At the top of the current buzz is a blog post Jason Calcanis, CEO of Mahaolo, wrote: Jason Calcanis On How To Get PR For Your Startup: Fire Your PR Company.  An excerpt:
My philosophy [...]

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Put Your Older Blog Posts to Work

Posted in Business, News & Notes, tagged , , , , on Monday, Aug 25, 2008 | No Comments »

If you’ve been blogging for awhile or have a good number of posts, you may have noticed that there are particular older posts that still get pretty good traffic.  Usually these posts are popular either with search engines or social media.  These older posts are a great place to connect with new readers and Traffikd [...]

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Business Blogging - a few examples

Posted in Business, Content, News & Notes, tagged , , , , , on Monday, Aug 25, 2008 | No Comments »

Is blogging right for your business? If you’re considering adding a blog to your business website, Marketing Moves to the Blogosphere from the Washington Post is worth a read. It includes information from Bill Marriot’s blog for Marriot International and the blog for Viget Labs.
“It’s a phenomenal promotion vehicle for a company, or a [...]

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PPC Advertising

Posted in Tips, internet advertising, tagged , , , , , , on Friday, Aug 22, 2008 | 1 Comment »

PPC or pay per click advertising is an Internet advertising model where advertisers only pay when visitors click on their ads.  These types of ads are typically found in search engine sponsored listings such as Google AdWords, Yahoo! Search Marketing and MSN adCenter, but can also be found in many advertising networks as well as [...]

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Business Marketing Fast Fixes

Posted in B2B, News & Notes, tagged , , , on Thursday, Aug 21, 2008 | 1 Comment »

These are somewhat scary times at some B2Bs.  Despite expert advice about becoming more aggressive in a downturn (some of it summarized in our posting “B2B Marketing in a Recession”), their top management is more inclined to be cutting marketing expense than approving increased spending.  Leads are harder to come by and taking noticeably longer [...]

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