Feeds:
Posts
Comments

Archive for September, 2008

What are the Requirements for your Internet Business Strategy to Succeed?

Posted in Business, News & Notes, Strategy, tagged , , , , , on Tuesday, Sep 30, 2008 | Comments Off

Now that you’ve considered the methodologies for your Internet Business Strategy, assessed the current situation, and created vision and goals, it’s time to figure out all the requirements.  Requirements in terms of an Internet strategy plan are much broader than normal project requirements.  These requirements need to encompass everything needed by the organization to reach [...]

Read Full Post »

Your customers want your brand as a friend

Posted in Business, Marketing, News & Notes, Social Networks, tagged , , , , , on Monday, Sep 29, 2008 | Comments Off

Cone, Omnicom Group’s strategy arm, released some data from a recent survey measuring brand trust.  This research claims that 93% of the 1092 Americans surveyed thought that companies should have a corporate presence on social media. It went further, citing 85% of those surveyed being open to interaction with companies within social media.  The demographic [...]

Read Full Post »

Quick Tip – Google Alerts

Posted in News & Notes, Tips, tagged on Friday, Sep 26, 2008 | Comments Off

Are you interested in keeping tabs on something specific out in the web or in the blogosphere?  Ever wondered how PR firms manage to contact you right after you posted a nasty comment about their client on your personal blog?  Or are you fascinated  in tracking just how internet famous you’ve become? Google Alerts may [...]

Read Full Post »

Vision & Goals for your Internet Business Strategy

Posted in Business, Strategy, tagged , , , , on Thursday, Sep 25, 2008 | Comments Off

Once you’ve figured out the methodologies for your Internet strategy and analyzed your current situation, the next step is to craft your vision and goals.  Here are some questions to consider when creating your vision and goals:

What do we stand for?
What are we trying to accomplish?
Are our goals measurable?  How will we know when we’ve [...]

Read Full Post »

The impossibility of speed

Posted in Code, Implementation, News & Notes, tagged , , , , on Wednesday, Sep 24, 2008 | Comments Off

Microsoft, founder, organizer and social chair of the Desktop First Foundation, now sees through their own well trenched oppositions and admits that maybe, possibly it makes some sense for some applications to simple live out on the internet.  They now join Google, Yahoo, Apple, Salesforce.com, NetSuite, ZoHo, Meebo, Zimbra, as well as an uncountable number [...]

Read Full Post »

Tom Wilson, CEO of Palace Sports and Entertainment on “The Palace Way”

Posted in Business, News & Notes on Tuesday, Sep 23, 2008 | Comments Off

Tom Wilson, CEO of Palace Sports and Entertainment, spoke about “The Palace Way” at a local networking event last week.  Palace Sports & Entertainment operates The Palace, DTE Energy Music Theater, The Detroit Pistons, The Detroit Shock and Meadow Brook Music Festival.  “The Palace Way” is about winning and striving for excellence but it is [...]

Read Full Post »

Internet Business Strategy – What is the Current Situation?

Posted in Analytics, Content, Design, News & Notes, Strategy, Usability, tagged , , , , on Monday, Sep 22, 2008 | Comments Off

Before beginning to strategize, you need to create goals for your business.  In order to create goals you need a solid grasp of your current situation on the Internet (your current web presence). To get an idea of your current internet situation take a look at:
Website – Ideally your website is the hub of your [...]

Read Full Post »

More important work to do

Posted in Code, Tips on Friday, Sep 19, 2008 | Comments Off

Today, Web 2.0 technology just may be passing from the “cool kid’ phase to the business-to-business phase. ~ Jim Kerstetter
Webware.com is reporting on the Web 2.0 Expo in New York with coverage of the change in tone and tenor of conference towards profit minded business tactics. At the same conference Tim O’Reilly stood on [...]

Read Full Post »

How to Create an Internet Business Strategy – Methodologies

Posted in Business, Strategy, Tips, tagged , , , , on Thursday, Sep 18, 2008 | Comments Off

In the last post in this series we summarized the steps of a internet strategy plan.  In the next series of posts, we’ll go into more detail.  Thinking about methodology or what steps you are going to take to come up with your plan is an important step.  While this may seem like planning to [...]

Read Full Post »

The Establishment thinks we are stupid

Posted in Code, Tips, tagged , , , , on Wednesday, Sep 17, 2008 | 1 Comment »

People are stupid. History has shown it repeats itself, and people make the same mistakes. ~Harry Debes, CEO of Lawson
That was a pullquote from an interview with ERP software company Lawson’s CEO Harry Debes.  He was answering the reporter’s question on whether software companies had learned anything from previous attempts at making Software as a [...]

Read Full Post »

Measuring Business Goals

Posted in News & Notes on Tuesday, Sep 16, 2008 | Comments Off

Page views, visits, uniques, bounce rate, etc.  These are all good statistics to help you understand how your website is performing.  However, more importantly is measuring how your website is obtaining your business goals.  To do this you first need to come up with goals for your site.  Occam’s Razor has a good post on [...]

Read Full Post »

How to Create an Internet Business Strategy – Introduction

Posted in Business, Strategy, Tips, tagged , , , on Monday, Sep 15, 2008 | Comments Off

One of the main services we provide to clients is creating an Internet Business Strategy.  While I’d like to think there is a certain level of expertise to creating a formal Internet strategic plan, I do believe that every business owner can get into the mindset of thinking strategically.  Even if you feel you’re not [...]

Read Full Post »

Older Posts »