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Sarah Worsham / Sep 25, 2008

Vision & Goals for your Internet Business Strategy

Once you’ve figured out the methodologies for your Internet strategy and analyzed your current situation, the next step is to craft your vision and goals.  Here are some questions to consider when creating your vision and goals:

  • What do we stand for?
  • What are we trying to accomplish?
  • Are our goals measurable?  How will we know when we’ve achieved them?
  • How should we prioritize our goals?
  • Where do we want to be in a year?  Where do we want to be in five years?
  • What should our mission statement be, given our goals?
  • Are our goals concise and understandable?
  • Can we form concrete objectives and tasks from our goals?

goaldogfrogOnce you have a clear, concise vision and set of goals, have several people in your organization review them.  It is important that your vision and goals are created in such a way that anyone understands what needs to be done, and more critically, where the organization is headed.

Think about your least business-saavy employee.  Will they be able to understand the vision and goals that you have set for the company?  You may think that only high level executives need to understand where the company is going.  However, if the entire team is moving in the same direction, it is much more efficient and effective.  You’ll find benefits you may not have accounted for, such as great customer service throughout the organization.

(photo by dogfrog)

Related Posts:

  • How to Create an Internet Business Strategy – Introduction
  • How to Create an Internet Business Strategy – Methodologies
  • Internet Business Strategy – What is the Current Situation?
  • What are the Requirements for your Internet Business Strategy to Succeed?
  • Creating an Internet Business Strategy – Implementation

Technorati Tags: internet business strategy, internet strategy, internet strategic planning, internet strategic plan, internet strategy consulting, internet business consulting

Filed Under: Strategy Tagged With: internet business strategy, internet strategy, strategy goals, strategy objectives, strategy vision

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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