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You are here: Home / 2009 / Archives for February 2009

Archives for February 2009

Sarah Worsham / Feb 9, 2009

Want a Competitive Advantage? Look Towards Your Employees

employeearmymilIn these tough economic times we hear about layoffs almost every day on the news.  There’s no denying that sometimes a company has to cut employees to survive for the long run.  However, I think that companies often are quick to cut employees because they are viewed as a cost to the company instead of a valuable resource.

Who has in depth information about your company?  Who is your face to customers?  Who knows how the nuts of bolts of your company works better than anyone?  That’s right.  Your employees.

Want to know how to make your business run efficiently in a recession?  Want to know what new things to try to get customers?  Try talking to your employees.  They probably have some great ideas.  And keeping them involved in your company will make them want to work harder for its success.

(photo by army.mil @ Flickr CC)

Technorati tags: business, employees, human resources, strategy

Sarah Worsham / Feb 9, 2009

Morning Edition – Feb 9, 2009

The beginning of another week.  Here’s some reading to get you started:

  • Productivity Up (NPR Planet Money)
  • Back to Fundamentals Webinar (Duct Tape Marketing)
  • How do you find keywords in a specialized industry? (Search Engine Guide)
  • Build Useful Media (Chris Brogan)
  • Quick marketing tip – Copy what works! (Jim’s Marketing Blog)
  • The difference between a show and a story (Seth Godin)
  • Creating Social Media Rituals (Social Media Explorer)
  • Copyright, Blogging and Content Theft (ProBlogger)
  • Q&A: When Should I Quit My Job? (Daily Blog Tips)
  • Where Do Mobile Ads Work Best? On the iPhone! (ReadWriteWeb)
  • Why Your Startup Shouldn’t Copy 37Signals or FogCreek (OnStartups)
  • Gmail gets multiple inboxes, desktop email gets deader (VentureBeat)
  • The Future of Social Networks (Charlene Li)
  • TED Interview: Tribes Author Says People, Not Ads Build Social Networks (Wired Blogs)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Sarah Worsham / Feb 6, 2009

Take the Time to Connect with Your Customers

dotserixAfter dropping my daughter off at school this morning, I stopped by the local bagel shop.

“Sausage, egg and cheese on wheat.  Salt bagel, double toasted, extra cream cheese. Coffee refill, please.”

“Do you have a daughter who goes to school?”

“Yes, she’s seven.”

“And your husband has a beard?”

“Yup.”

“Tell him I said hi.  I recognized this bagel must be for him from the extra toasting, extra cream cheese.”

The bagel shop owner took an extra few seconds to connect with me on a more personal level than just saying hi.  Not only did I mention this exchange to my husband, but it also struck me as important enough to blog about.  In this tight economic times, spending a few extra seconds connecting with your customers, remembering an extra little personal detail, can go along way to providing you with good referrals and future business.  All it takes are a few extra seconds and bit of effort to connect the dots.

(photo by erix! @ Flickr CC)

Technorati tags: business, customer service, customer-centric, marketing

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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