Archives for February 2009

Sarah Worsham / Feb 3, 2009

Sazbean Added to BIGLIST Search Marketing Blogs

Yesterday, Lee Odden from Online Marketing Blog was kind enough to review Sazbean.com and add us to his BIGLIST of Search Engine Blogs:

Sarah and Aaron Worsham post about a wide range of internet marketing topics including strategy, marketing, design, and technology in this well written blog that also includes a nice “Morning Edition” collection of links post.

Thanks, Lee. I’m a regular reader of the Lee’s blog (as you probably can tell from the occasional links in the Morning Edition), so it was nice to find out he likes our blog as well. Most of all, we’re happy that people like our content and feel that we’re providing good information. We hope we can continue to live up to everyone’s expectations. Welcome to our new readers who may have found us through Lee’s post.

Sarah Worsham / Feb 3, 2009

Morning Edition – Feb 3, 2009

Some links for you to chew on this morning with your cup of joe:

8 Tools to Track Your Footprints on the Web (ReadWriteWeb)
Paid Search Analytics: Measuring the Value of “Upper Funnel” Keywords (Occam’s Razor)
5 Ways to Use Social Media to Find B2B Influencers (HubSpot)
The Godfather Approach to Internet Marketing (DailyBlogTips)
What Happens when Transparency Goes Wrong? (Social Media Explorer)
The Next Phase of Social Business Networking is Here! (Ad Ops Online)
Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1 Percent in Q4 2008 (Ad Ops Online)
The Challenges of Tomorrow’s Multimedia as See Through the Eyes of Google, Yahoo, Nokia and Others (TechCrunch)
How Twitter Was Born (Silicon Alley Insider)
4 Tips for Clean Link Checking (Online Marketing Blog)
7 Ways to Turn a Blog Post Upside Down and Get More Comments (ProBlogger)
Online Merchandisers Retool Tactics to Drive Sales (Marketing Charts)
Soon, Majority of Web Users Will No Longer use IE (ReadWriteWeb)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!

Sarah Worsham / Feb 2, 2009

Are You Measuring the Right Metrics?

measureaussiegall Avinash Kaushik had a great post this morning about the different types of keywords visitors use to reach your site, what their intentions are, and how to measure keyword effectiveness based on where customers are in the sales funnel. This got me thinking about metrics in general. I often hear people complain that they are not getting enough hits to their website (which is a very outdated metric in any case). But when you ask them what goal/objective they are trying to measure, they usually cannot tie the two together.

From both a business and sanity point of view, it is imperative that you use metrics that will give you the information you need. For example, if you are trying to measure whether or not your website is giving you leads, the number of hits isn’t the right number. You need a way to collect leads from your website, or some way to tell if people were there (an offer unique to the website) to measure lead generation from your website.

So before you start pouring over your web and advertising statistics, take a moment to figure out exactly what it is that you’re trying to find out. Then decide what metric will help you answer that question. Matching up metrics and goals/questions/objectives will give you much more reliable informaton – saving time and resources and allowing you to focus on efforts that are actually working for your business.

(photo by aussiegall @ Flickr CC)

Technorati Tags: analytics, statistics, internet marketing, metrics, business, marketing

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