I wrote a guest post yesterday over at Insights Group about keeping your promises to your customers – whether they’re verbal agreements, contracts, advertising or marketing…
Sometimes doing business is a lot like being in kindergarten. When you were 5 and the teacher promised you a story before naptime, you’d get really upset if she later told you she didn’t have time. It didn’t matter that she let you do a bunch of other fun stuff instead of the story. You just remember that you were looking forward to the story and you didn’t get it. – Are You Keeping Your Promises – Sarah Worsham
I think sometimes companies forget that customers view marketing and advertising claims as promises as well. Be careful what you promise.