Great business ideas and practices aren’t always something new or innovative. Sometimes they’re something old that just needs to be brought back. In my weekly article over at Insights Group, I discuss this idea of making old things new again:
A long time ago, most humans lived in small villages and towns – where everyone knew everyone else and all required goods and services were provided, sold, bought and traded. In the town’s general store, people would gather for the news and shopkeepers knew everything about their customers – anticipating future purchases and provided exceptional customer service (even though the customer was pretty much stuck with what they could offer).
Today, the Internet has once again made it easy for companies to communicate with their customers – and for customers to communicate with each other. Exceptional customer service is once again important. – Make Something Old New Again – Sarah Worsham – Insights Group
I hope you’ll head over to Insights to read the whole article – it may help get the creative juices flowing…