You may have noticed that I’m on a bit of a soapbox about blogging. I think that businesses are getting caught up with all the different types of social media and are forgetting how useful and important blogging is. In my monthly post over at Practical eCommerce, I talk more about the importance of blogging for online businesses, but the reasons also apply for any type of business.
Blogging does take a bit of patience and time. Ideally, blogs should be updated on a regular basis, and it may take a bit of time for the blog to gain traction. But, the return on the blogging investment is quite high in terms of content, SEO, and, most importantly, trust and reputation. – Blogging Builds Trust, Demonstrates Expertise – Sarah Worsham – Practical eCommerce
If you’re still on the fence about blogging for your business, I hope you’ll head over to Practical eCommerce for the full post.
Already blogging? How’s it working for you?
Other posts I’ve written at Practical eCommerce:
- Ping.fm Makes Social Media Strategy Easy
- Social Media: Create a Strategy for Your Online Store
- Selling (And Socializing) On Facebook
- Twitter Can Help Your Online Business
- Using Flickr to Socialize Your Products
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