“Our Mission is to provide valuable information… blah blah blah” Who Cares? You know what customers care about? Themselves. They don’t care what services you provide or how often you win awards. They only care about what’s in it for them. – What’s In It For Me? Sarah Worsham – Insights Group
Blogging over at Insights Group today, I talk about how to talk to customers so they’ll listen. What’s In It For Me?
(photo by Samael Trip @ Flickr CC)