Posting over at Insights Group today:

It used to be that salespeople would try to convince or persuade customers that they needed your product.  Often the product wasn’t a very good fit, so customers would be unhappy.  Back before the Internet this wasn’t a huge problem because customers only had limited access to other potential customers (only those people they knew in person).  With the widespread use of the Internet and online social networks, disgruntled customers can have a huge impact on potential sales.- Helping Your Customers Through Consultative Selling – Sarah Worsham – Insights Group

Always having the best interest of your customers in mind is best for the long term success of your business.  I hope you’ll join me over at Insights for the rest of the post.

Read the full article ->