For my monthly social media feature over at Practical eCommerce, I share some ideas on how to use LinkedIn to promote online stores (good info for any business as well).
Many people think of LinkedIn as a business community, but it can also be helpful for promoting your online store. It can help build your network, conduct research, demonstrate your expertise, and market your products. – Use LinkedIn to Promote Your Online Store – Sarah Worsham – Practical eCommerce
I hope you’ll join me on Practical eCommerce for the rest of the article.
Sometimes companies get a little crazy about who links to their stuff, but linking is really the power of the web and without it, we’d just have boring text on a page. When someone links to your site, they’re a referrer in analytics terms – they’re referring people to your site. Sometimes this is done as a way of using your content or services for their own benefit, but if people have to get to your site to see that content or use the service, the referrer is sending people to your site. That’s a good thing right?