Posting over at Practical eCommerce about using Ning for eCommerce sites (also applies to any biz site, but examples are specifically for eCommerce sites):
Social networks allow consumers to obtain information about a company or product straight from other consumers. These conversations are powerful drivers in marketing since consumers are more likely to listen to what another consumer (especially a friend or colleague) says than what a company says. Ecommerce merchants can encourage and utilize word-of-mouth marketing by providing a platform where these conversations can take place. – Using Ning to Boost Word-of-Mouth Marketing – Sarah Worsham @ Practical eCommerce
I hope you’ll join me on Practical eCommerce for the rest of the article. If you happen to use Ning for your business (or are on it for listening purposes), I’d love to hear about it. Do you use Ning? How?