Internet Marketing Strategy
Twitter’s 140 character limit brought URL shorteners (like bit.ly, ow,ly, etc.) into the limelight. Now, URL shorteners are commonplace – many services and applications embed their functionality (TweetDeck, for example), and even Google & Facebook have come out with their own shorteners (goo.gl and fb.me). A lot of websites and analytics programs rely on variables included in the URL to know more information about where a person came from (what site referred them). When an URL is shortened and then shared across social media sites, does that mess up the statistics? Does Google Analytics, for example, know where someone came from when a URL which includes extra information is shared on Twitter?
Facebook changed their privacy settings and policies lately. Do you understand the changes? Apparently CEO Mark Zuckerberg didn’t… Araceli Arroyo (@celikins on Twitter) asked about Safari vs. Chrome and got a browser history plus reviews of other browsers as well (thanks for the question!). Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Thanks!
If you’re seeking a job in Internet marketing, we’d like to help you out. We’ve teamed up with eMarketingSilo to provide listings of the latest Internet Marketing jobs. eMarketingSilo provides a niche job listing service so that employers can find great people like you. Every week we’ll list the newest jobs for the week in a post – you can also find a listing on our Jobs page (and in the sidebar of our site). Or you can get a full listing of all the jobs here.
Employer/Recruiters– post your job now! Single 30-day Job Posting only $179!
(Job listings are provided by eMarketingSilo – all links are affiliate links)
It’s nothing new. Some marketing person has the brilliant idea to run a viral marketing campaign that then causes negative publicity because it was clearly a bad idea (for example: micheal jordan hoax and burger king shower-girl). Was the original intention to deceive or just cause a stir? Who knows? Did the marketing turn out the way the company’s had hoped? Marketing for hype often goes wrong and leaves a bad taste in everyone’s mouth.
Both HootSuite and SocialOomph provide features for managing Twitter and Facebook (and other accounts). The services are very similar, and I’ve been a fairly loyal user of SocialOomph for several months now. But, recently downtime at SocialOomph led me to re-explore HootSuite and I’ve been using it as my primary tool for the past week or so. There are still some things that I prefer about SocialOomph, but overall I’m fairly happy with HootSuite (at least for now). Let’s take a look at the details:
Digital Marketing & Strategy
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