
- New Service Sells Facebook Fans For 10 Cents Per Fan (All Facebook)
- Making Your Corporate Blog More Social (Social Media Explorer)
- Customer service is more important than the cheapest price (Econsultancy)
- Search Spending And Prices Continue To Recover — Except At Yahoo (Silicon Alley Insider)
- Mixed Signals in Web Radio [Voices] (All Things Digital)
- The Proliferation of Online Video (PR 2.0)

As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand.
There is always a tendency on the part of business owners and stakeholders in the design and development process of a website to simply go ahead and implement what they like or think makes sense to themselves. Of course when you implicitely understand your own business everything to do with it just makes sense, but what about to the outsider?


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