After 23 years Pepsi is dropping its Super Bowl ads in favor of a social media campaign – Pepsi Refresh. And is the media ready to create real digital content? Please consider reviewing us on the iTunes site or emailing us your comments and ideas at email@example.com. Thanks!
Show notes. Here are the links we discussed in the podcast:
- Social Media is the New Super Bowl: Pepsi Refresh and What It Means to Marketers (Forrester)
- Sports Illustrated gives us a glimpse of its tablet future (Geek.com)
- A Savior in the Form of a Tablet (NYTimes)
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