According to an image used by Mark Cowan of Facebook during a recent presentation in Poland, Facebook will soon improve their insights product to enable Page administrators to “track impressions and interactions against each post”. Additionally, Facebook is testing out new real-time ad targeting features. – Facebook Presentation Reveals “Post Analytics” And Real-Time Ad Targeting (All Facebook)
Sometimes the smallest changes in the status quo can have the greatest impact on the world. So while Foursquare may appear to be nothing more than a mobile application getting excessive buzz, it’s actually fueling the location-based mobile space with unique creativity that competitors can’t copy fast enough. – 5 Ways Foursquare is Changing the World (Mashable)
I have noticed four major types of marketing styles emerge among those using Twitter as a marketing platform, each with examples of large followings, audiences and (probably) successes..That said, consider these as styles you may choose to use in your Twitter marketing efforts. – Four Styles Of Marketing On Twitter (Social Media Explorer)
After more than a year of discussions and months of delays, theNew York Times finally may be on the verge of announcing—not of implementing, mind you—a metered system that would allow registered users to read some stories free every month while limiting full access to subscribers. – New York Times Leaning Toward ‘FT’ Metered Model; Announcement Finally On Way? (paidContent)
According to a report released last week, the 100 top online retailers in the US sent an average of 132 promotional emails to each of their subscribers. – Are US retailers sending too many emails? (Econsultancy)
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