Top Internet Strategy, Marketing & Technology Links – Jan 20, 2010

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The rise of social media has been met with thousands claiming expertise in the area. The skepticism this engenders in longtime marketing pros is best captured in a popular animated video called “The Social Media Guru.” The clip shows a know-it-all, lightly credentialed “expert” dispensing little more than buzzwords and common sense to a bemused client. – The New Social Gurus (AdWeek)

The nice thing about the Internet is that it is easy to do research on any company or brand. If someone makes claims that aren’t true, it will quickly become evident for anyone who does a little searching. Google and Bing will not only be search engines, they’ll be reputation engines.

Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don’t know, there is a fine line between reaching out and “spamming.” The challenge is to make a connection clearly and effectively without wasting people’s time. – 7 Lessons for Better Networking with Social Media (Mashable)

The Internet may put some “space” between the people who are networking, but really, the rules are similar to networking in person. And, as with any relationship, it takes time and genuine conversations to make a good conection.

David Carr’s media column this week looks at the state of affairs with late night television. He argues that the ratings drama surrounding “The Tonight Show” has nothing to do with Conan O’Brien or Jay Leno, but is instead a demonstration of the changing tide of consumer habits from television time slots to the Web. – What if Conan Said, ‘Bye, NBC. Hello, Internet’? (NY Times)

Revision3, an Internet video company, actually did offer Conan a job. While it was probably partially a joke, having a show on the Internet may be a good move. A lot of the problems with being on network television revolve around old ratings systems which don’t really take into account other delivery methods of the content. Going to an online only show may give Conan more flexibility and control over the show’s content. In any case, I’m sure he’ll show up somewhere with a new show.

According to new data from ChangeWave Research, both usage and consumer sentiment towards Google’s mobile operating system Androidhas increased over the past several months. As of December 2009, the research firm’s survey shows that 4% of all smartphone owners now use a phone running some version of the Android OS. – Android Usage Increased 200% Over Past 3 Months (ReadWriteWeb)

Android’s open platform is very appealing to developers. And AT&Ts network and customer service has plagued Apple’s iphone customers. Android is a very real alternative to the iphone for many consumers. I imagine these numbers will increase over the next year.

In the past decade, few design trends for electronic devices have had such a seismic impact as the revolution of smallness. It’s not just that the sizes of devices have shrunk; the mindsets of designers and the whole culture of design have shifted toward all things Lilliputian. – How Smallness Is Changing Hardware (GigaOM)

Tech gadgets have been able to be designed into smaller packages due to advances in the underly technologies. Small is good for some things – like phones, but not so good for other things – like displays (or in some cases, laptops) – although, being lighter and thiner may be good. The good news is that technology advances that allow small devices tend to also allow other devices to be lighter or thiner.

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