An outpost is a place online that you use to connect with potential customers in order to eventually direct them to your home base. This isn’t just a place where you’re advertising or where you have a profile. An outpost is a place where you’re actively participating and where you’re creating content (or directing content from your home base). Outposts are an important part of your internet strategy because they are places where people will find your content or information for the first time and may lead to opportunities you wouldn’t have had otherwise.
Jan
08
2010
Internet Strategy, Marketing & Technology Links – Jan 8, 2010
- Television Begins a Push Into the 3rd Dimension (NYTimes)
- Tremor Unveils New Video Ad Formats (ClickZ)
- Best Buy Launches New Social-Centric Site ‘The BBY’ (paidContent)
- Mobile Web Share up 110% in 2009 (Web Analytics World)
- AdClick Tracking vs. Web Analytics (Web Analytics World)
- One Pixel Of Separation With Twist Image’s Mitch Joel (Social Media Explorer)
Jan
07
2010
Your 2010 Internet Strategy – Reaching Potential Customers Online
You have your business goal and you’ve figured out where your home base is. The next step is to think about how to reach potential customers online. I’m assuming you already have a good idea of who your potential customer is (what they’re looking for, what benefits your product offers, etc.). There are many different ways to find and connect with potential customers and different ones will work better in certain circumstances and for different industries, products, etc. Here are a few to think about:
Jan
07
2010
Internet Strategy, Marketing & Technology Links – Jan 7, 2010
- What’s your experience? (Jim’s Marketing Blog)
- More smartphone users shopping with their mobiles (Econsultancy)
- Benefits of Running Polls on Twitter (Online Marketing Blog)
- The Google Phone (GOOG) (Silicon Alley Insider)
- How Google Is Becoming A Media Company (GOOG) (Silicon Alley Insider)
- Tweet to Your Own Drummer (Geoff Livingston)
Jan
06
2010
Getting Your 2010 Internet Strategy Off to The Right Start – Home Base
Now that you have your business goal, you can start to think about ways that the Internet can help you achieve that goal. To start off, it will helpful to identify your home base online. Identifying your home base will make it easier to figure out how to use all those social media accounts and online marketing to drive the right traffic to the right place.
Jan
06
2010
Internet Strategy, Marketing & Technology Links – Jan 6, 2009
- Apple products top list of most-social brands (AdWeek)
- The Less You Know, The More Money You’ll Make (QuickSprout)
- Seesmic Looks Beyond Twitter – Acquires Ping.fm (ReadWriteWeb)
- Haters Be Damned, Yahoo Will Kill It In 2010! (YHOO) (Silicon Alley Insider)
- ComScore Ups the Ante in Mobile Analytics (ReadWriteWeb)
- The Writing Process: 5 Steps from Start to Finish (Freelance Writing Jobs)
Jan
05
2010
Getting Your 2010 Internet Strategy Off to The Right Start – Pick a Goal
It’s a new year! Time for planning, strategery and general optimism about the year! Whatever happened in 2009, now is the time to figure out where you want to be at the end of 2010 and start taking steps to get there. The first step for any strategy is to decide on a goal. And a good Internet strategy starts with a good business goal. Here’s what I think makes a good business goal…
Jan
05
2010
Internet Strategy, Marketing & Technology Links – Jan 5, 2010
- Social Media is the New Super Bowl: Pepsi Refresh and What It Means to Marketers (Forrester)
- Facebook Wants To Know How You Feel About Their News Feed (TechCrunch)
- When I Knew Advertising Had Completely Changed (Advertising Age)
- The Media Equation: A Savior in the Form of a Tablet (NYTimes)
- Planning Your Next Move in Ad Land (Advertising Age)
- How to Present Like Steve Jobs (GigaOM)
Jan
04
2010
Sazcast Episode 12 – Pepsi Drops Superbowl Ad for Social Media!
After 23 years Pepsi is dropping its Super Bowl ads in favor of a social media campaign – Pepsi Refresh. And is the media ready to create real digital content? Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Thanks!
Jan
01
2010
Happy New Year! Best Wishes for 2010!
Another day of rest… Enjoy.
Best Wishes for this new year, 2010…
(photo by Katmere http://www.flickr.com/photos/katmere/ / CC BY 2.0)
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