The truth is that in the era of new media, we are all brand managers, responsible for its stature, resonance, and direction. While we may not retain control, we now have the ability to shape and steer impressions, answer questions, solve problems, and engender appreciation. And in the social web, brands are now expected to humanize and connect directly with everyday denizens to convey purpose, establish goodwill, and reassure communities that their voices are heard – The Myth of Control in New Media (Brian Solis)
Apparently the name iPad was not something that someone atApple just recently thought up. So unless Apple gets a ruling in its favor (not likely, unless money changes hands) the iPad will have to become the i-something else. – IPad Name May Have To Change (Lockergnome)
Looking to turn your PC into a live video production studio? Ustreamhas just launched a new desktop application to help make that happen. Today, the company is launching a new desktop client called Ustream Producer that boasts high video quality and editing tools that can help give your streams an added layer of polish. – Ustream Helps Give Your Live Broadcasts A Professional Feel With New Desktop Client (TechCrunch)
Google, Apple and several start-ups are trying to break the mold in mobile advertising, hoping to persuade marketers to spend more on a format that the technology industry has been hyping for years, with little to show for it. – Giving Mobile Ads a Makeover (WSJ) (subscription required)
Rishi Rawat of the Retail In The Eyes of the Everyday Customer blog posted a very thought provoking idea on his blog earlier this week: Could a retailer improve its natural search rankings by asking its email subscribers to Google its most desirable keyword phrase and click on its listing in search (especially if it’s on the second page of results)? Rishi calls his tactic “email marketing optimization” or EMO (not to be confused with emo or Elmo). – Can EMO Improve Search Rankings? (Get Elastic)
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