If you are a small business owner like me, then you are no stranger to the fact that learning how to master Twitter can seem a little bit like wrestling a hungry alligator. Meaning, there is a steep learning curve and if you mess up it can be deadly. Figuratively speaking, of course! After using Twitter for the past couple of years, and following a lot of trial and error, below are ten ways that I think you can begin to use Twitter to drive more traffic to your small business blog. – Top Ten Ways to Drive Traffic to Your Small Business Blog Using Twitter (ProBlogger)
It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. – The Definitive Guide To (7) Competitive Intelligence Data Sources! (Occam’s Razor)
Just as the behaviors on the devices are vastly different, the marketing tactics and strategies are night and day between feature phones and newer smartphones. Where promotions and light engagement were the status quo for older phones, the cutting edge is all about features and utility. In most cases, these consumers care most about how useful it will be to engage, rather than just how entertaining. – Digital Marketing Guide: Mobile (Advertising Age)
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