Know a little something about web strategy, marketing or technology? Like to write about what you know? Want to share your expertise with a different audience? We’d love to have you write for us.
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Feb
12
2010
We’re Looking for Guest Writers
Feb
12
2010
Top Internet Strategy, Marketing & Technology Links – Feb 12, 2010
This blog post is for the analytics driven, SEO savvy, search samurai looking to implement tracking code best practices and take advantage of some useful Google Analytics plugins. – Google Analytics Tracking Code Basics and Time Saving Plugins (SEOmoz)
These tips are for the more advanced Google Analytics user – probably not for most casual users. Google Analytics can be pretty powerful, but some of the power is a bit hidden and requires some figuring out to implement. SEOmoz has some good tips if you’re an advanced user who wants to get more out of Google Analytics.
Feb
11
2010
Google Has an Identity Problem
Well, two problems actually, but let’s take them one at a time. The biggest problem for me is that I have three different identities as far as Google is concerned – and they all have a different Google Profile with a different gmail address and it’s own login. I have one personal gmail account and two business Apps accounts and there’s no way to consolidate them. So how do people know where to connect with me on Google’s systems? How do I manage different identities and who gets what information?
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Feb
11
2010
Top Internet Strategy, Marketing & Technology Links – Feb 11, 2010
In reality, there are common mistakes that business leaders unfamiliar with social media marketing seem to stumble into. These errors reveal a lack of social media savvy and often negate the effectiveness of those marketing efforts. - 11 Social Media Mistakes Your Company Must Avoid (Business Insider)
Good tips for things to avoid when using social media for business – I see these mistakes happen all the time. One of the biggest mistakes is an incomplete profile. If you want people to feel like you have a presence on that social network, take the 5 minutes to fill out a complete profile so it looks like you want to be there. It’s like coming to a meeting late, sitting in the back and playing with your Blackberry the whole time.
Feb
10
2010
Jason Falls Shows How Google Buzz Works
Google Buzz Set-Up Video Tour from Jason Falls on Vimeo.
Jason Falls, from Social Media Explorer, opens up the computer and shows off the set-up to Google Buzz.
Feb
10
2010
Top Internet Strategy, Marketing & Technology Links – Feb 10, 2010
We all work hard at the SEO process – analyzing sites, gathering data, researching potential problems and identifying the solutions. Today’s post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get your job done faster and easier, and look like a pro in front of bosses and clients.. – 30 SEO Bookmarklets to Save You Time (SEOmoz)
If there’s one thing business owners don’t have enough of, it’s time. This list is a bit technical, but you get some good data from the bookmarklets/links if you have the inclination.
Feb
09
2010
Review: Disqus for Blog Comments
Disqus is a comment system for websites & blogs. If you’re using WordPress, it’s a simple as installing a plug-in. I’ve been using Disqus since we moved the blog back from WordPress.com. I prefer it over the default system (and akismet) because it makes it easier for our readers to comment and easier for us to moderate – pretty important features for a commenting system.
Feb
09
2010
Top Internet Strategy, Marketing & Technology Links – Feb 9, 2010
What does your search engine say about you? Well, if it’s Bing, you’re probably an early adopter, but you also visit, shop and ultimately make purchases from Walmart more than other search-engine users. Google searchers, on the other hand, are partial to Target and Amazon, and Yahoo searchers have a strong preference for wireless service from AT&T and Sprint. - What Your Choice of Search Engine Says About You (Advertise Age)
The study that was conducted shows that different types of searches and purchase behaviors happen on different search engines, which can be important to marketers and businesses who want to advertise on those search engines.
Feb
08
2010
Sazcast Episode 17 – Usability vs. Design
Usability vs. Design. Can you have both? Are good designs usable? Are websites that have good usability well designed? Quick News. Web Strategy & Marketing News & Tips. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Thanks!
Feb
08
2010
Top Internet Strategy, Marketing & Technology Links – Feb 8, 2010
My 3-minute reaction is that I like it. If over the course of the next 24-hours that opinion changes I will let you know! The main change is to the top and side navigation; specifically, it is easier to find the items you use most: messages, new requests, notifications, etc. - New Facebook Look … Again (Socialnomics)
Improving a design means making changes. I’m not sure why people are surprised that Facebook makes changes to their design. If they didn’t, they’d stagnate and eventually go out of business. My question is whether design changes are being made to improve usability for the users or in order to make room for new lines of revenue. Both are important to a business, but hopefully the user’s best interest are top of mind.
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